Pinnacle Vodka – Pushing The Limits Of Non-Booze Tasting Booze

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This is pretty interesting.  I didn’t realize that there were so many flavors.  It’s kind of insance, really.  I’m a beer and wine guy, but if I have a drink, it’s typically a gin and tonic.  I really have only had lemon vodka or non-flavored.

After a year that saw its Pinnacle vodka reach new heights on the back of its skyrocketing Whipped flavor extension, White Rock Distilleries is giving Pinnacle a boost with its first TV ads this year.

The campaign has a budget of $7 million. Beginning in February, the new spots will target 21-to-35-year-old females on cable networks including Bravo, Oxygen, E!, InStyle and others.

Pinnacle Whipped became the top-selling flavored vodka in the U.S. in 2011, selling 750,000 cases in its first full year on the market (adding in offshoots Cherry Whipped, Chocolate Whipped, Key Lime Whipped and Orange Whipped, the line sold roughly 1 million cases). As a brand, Pinnacle nearly doubled to 2.7 million cases in 2011, according to Impact Databank. White Rock CEO Paul Coulombe told Shanken News Daily he “expects growth of at least 50%” for Pinnacle in 2012.

Source: Shanken News Daily

Here are the 34 flavors (70 proof), like Baskin Robbin:

Apple, Atomic, Banana, Berry, Blueberry, Butterscotch, Cake, Cherry, Cherry Lemonade, Cherry Whipped, Chocolate, Chocolate Whipped, Citrus, Coconut, Cookie Dough, Cotton Candy, Grape, Gummy, Kiwi-Strawberry, Le Double Espresso, Mango, Marshmallow, Orange, Orange Whipped, Pineapple, Pomegranate, Raspberry, Root Beer, Tropical Punch, Vanilla, Whipped Cream, and Whipped Key Lime…you are sure to find a flavor that suits you.

Or stick with Pinnacle Classic Vodka (80 proof) and enjoy it neat or on the rocks.

What do you think of this?  I’ve never tried it.  Would you consider this premium vodka, like Ketel One, Belvedere, Grey Goose?

From Pinnacle:

Pinnacle is the ideal French vodka – clean, smooth and extremely mixable. Every sip of Pinnacle is inspired by a time honored recipe handed down from generation to generation. Made with a traditional and ancestral recipe, Pinnacle is produced with modern equipment in the Distillerie de la Tour, ensuring the highest quality. Handcrafted in small batches and quadruple distilled with the spring water from the northern region of France, this unique spirit has a smooth, balanced finish that will please any connoisseur.

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