Strive To Be Better & Have Some Laughs: LIVING WITH A SEAL by Jesse Itzler

Living With A Seal Book Cover

I’m always looking for a good read. Sometimes it’s about business, sometimes it’s fiction, sometimes comedy or action. Once in a while it’s about self-improvement. If a book comes along that can combine a couple of those, then we really have something, right? What about a self-improvement book that’s hilarious mingling with a crazy character in a crazy situation? Winner, right? Well, have a look at this…

Jesse Itzler is a unique businessman. A self-made millionaire, his dramatically varied career has taken him everywhere as he will try almost anything. He brazenly pretended to be an established hip-hop artist to secure a meeting with a studio head-and it led to a record deal. He convinced a bunch successful business executives to invest in an unprecedented business plan- and it turned into Marquis Jet. He sincerely offered to run a 100-mile race in Spanx to get the attention of the beautiful founder of the company-and ended up marrying her. All this while running ultra-marathons and staying focused as a husband and parent.

His life is about being bold and risky. And it’s brought him plenty of rewards.

Already driven and motivated, Jesse is always looking for an edge to be better physically and mentally. So when Jesse felt himself drifting on autopilot, he hired a rather unconventional trainer to live with him for a month-an accomplished Navy SEAL widely considered to be “the toughest man on the planet”! In LIVING WITH A SEAL: 31 DAYS TRAINING WITH THE TOUGHEST MAN ON THE PLANET, Jesse discovers the true meaning of drive and resilience while developing an unusual friendship with a true American Hero.

Living with a SEAL allows readers to live inside the life and mind of a new father, husband (to Sara Blakely, founder of SPANX), successful businessman and runner who is pushing himself to be better. The book is part memoir and part training manual. It is at once inspirational, motivational and insane.


Living with a SEAL is like a buddy movie if it starred the Fresh Prince of Bel-Air… and Rambo. Jesse is about as easy-going as you can get. SEAL is…not. He even shows up at Jesse’s apartment with an inflatable raft just in case the Itzler family ever has to escape Manhattan by crossing the Hudson River. Jesse and SEAL’s escapades soon produce a great friendship, and by the time SEAL leaves, Jesse is in the best shape of his life, but he gains much more than muscle. At turns hilarious and inspiring, Living with a SEAL ultimately shows you the benefits of stepping out of your comfort zone.

The author and the book is getting some pretty high praise from some pretty high places:

  • It’s hilarious ( LeBron James )

  • This is 100% Jesse. Do it differently and you get different results. That’s the way he has operated his entire life and it has worked beautifully.  (Mike “Coach K” Krzyzewski, Duke Basketball head coach )

  • Jesse is a risk taker and is always trying different things to get better. Plus, he’s fun to go out with. ( Tom Brady, New England Patriots, four-time NFL Champion, two-time NFL MVP )

  • Most of us go through life on auto-pilot. New day…same routine. This guy beamed a “live action hero” into his living room for 31 days to shake up his life. Sometimes you have to have the guts to do something radical to get results. (Dolvett Quince, The Biggest Loser )

It’s a unique book that hits a couple of sweet spots. It’s definitely not boring, and you may even get some really good points out of it. At the very least, you’re going to be laughing throughout the read.

To find out more about the book, check out:

About The Author

Jesse Itzler eats only fruit ’til noon, loves Run-D.M.C., and enjoys living life “out of the box.” He cofounded Marquis Jet, the worlds largest prepaid private jet prepaid flight card company which he and his partner sold to Berkshire Harhaway/NetJets. Jesse then helped pioneer the coconut water craze with Zico coconut water, which was acquired by The Coca-Cola Company. He is a former rapper on MTV and he produced both the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.” When he is not running ultra marathons, eating vegan food or being a dad to his three kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team. He is married to Spanx founder Sara Blakely.

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