Head & Shoulders Old Spice 2 in 1

Today, Head & Shoulders, along with new “Mane Man” C.J. Wilson of the Los Angeles Angels of Anaheim, declared MLB’s 2013 season the “Season of the Whiff” to launch the new Head & Shoulders with Old Spice.

Starting on Opening Day, for every “whiff” (strikeout) across MLB during the 2013 regular season, Head & Shoulders will make a $1 donation to the MLB Reviving Baseball in Inner cities (RBI) program. Fans can also get involved by tweeting whiffs throughout the season via #Whiff along with their favorite team’s Twitter handle to rack up donations for their team’s local RBI leagues and also have the chance to win cool MLB prizes.

Head And Shoulders "Whiff-A-Thon"

Head & Shoulders is at The Grove in L.A. today kicking off the campaign via the brand’s first ever “Whiff-a-Thon” event with C.J. Wilson and fellow mane man Troy Polamalu. Josh Hamilton, who stars alongside C.J. in the new ad, will also make an appearance.

Find out more about Head & Shoulders for Men with Old Spice on:

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