Berocca Collage

There are just too many times where there’s just so much going on with the kids, or work, or the dogs, or your family and friends, or even keeping up with your overloaded and bloated DVR, that you just can’t seem to get it together. Right?

Well, now there’s Berocca – a tablet that, when dropped into a glass of water, unleashes a fizzy, refreshing, infusion of nutrients that provides support for mental sharpness and physical energy with key ingredients.*

Berocca –the brand long-loved by our friends abroad for years – is introducing a special formula and a new flavor made just for the U.S.  It’s powered with key vitamins and minerals, including B-vitamins to support physical energy by helping convert food to energy and both Guarana and caffeine to support mental sharpness.*

Actor and comedian Joel McHale has teamed up with Bayer HealthCare to introduce America to Berocca and share how it fits into his daily routine, as he juggles his acting career, high-profile hosting opportunities, and family. Does that sound familiar? Oh, indeed people, I think it most certainly does.


As a part of his partnership with Berocca, Joel has kicked off the “Get a Lift, Give a Lift” Sponsored by Berocca campaign where consumers can get a free “lift” for their commute around NYC. For every free “lift” given to consumers, $10 will be donated to Every Monday Matters (EMM), a unique non-profit community that inspires, engages, and “lifts” people to shake up the world around them through the power of positive action…one person, one “Monday” at a time. Now, c’mon…don’t we all need a little help on Mondays? I’m on my third cup right about now, as we are speaking right here.

Not in NYC?  In that case, consumers can still help “Give a Lift” by liking the Berocca Facebook page to trigger a $1 donation to EMM!!! That’s not too shabby.

If you give it a shot, let me know what you think!

Now, check out Joel in this funny video clip:


*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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