Dive Bars Baby
Dive bars are an American tradition, where long-lasting memories are created, where people-watching is imperative, and where the greatest stories and a come-as-you-are attitude live. It’s a sense of place, freedom, and community that drives the dive. It also helps that they tend to be pretty no-frills and reasonable in price. Seagram’s 7 Crown announced that they are raising a glass to dive bars everywhere by marking the first official National Dive Bar Day, fittingly taking place on July 7th, 2018 – in celebration of the quintessential Dive Bar drink, the 7&7.
To help save Dive Bars everywhere, Seagram’s 7 Crown is also supporting the National Trust for Historic Preservation, a nonprofit organization that protects America’s historic places, that represents our diverse cultural experiences. Seagram’s 7 Crown will donate $25,000 to the organization to support the recognition of historic Dive Bars across the U.S.
Seagram’s 7 Crown is a blended American whiskey at 25% straight whiskey and 75% neutral grain. This blend makes it affordable, easy to mix with, and really a great product for getting down on National Dive Bar Day. Straight, on the rocks, shot and a beer. It really doesn’t matter! Maybe you can try your hand with this classic below to really get yourself right on this festive holiday.
Recipe for a 7&7
What You Need:
- 1.5 oz. Seagram’s 7 Crown
- 5 oz. 7UP
- Slice of lime
- Add Seagram’s 7 Crown Blended Whiskey and 7UP to a highball glass with ice.
- Stir well and garnish with lime slice.
Rudy’s Bar in NYC
In celebration of this great day, I headed down to a New York City dive bar institution! Rudy’s Bar in Hell’s Kitchen is a mainstay for over 100 years. Free hot dogs, stiff cheap drinks, and a beer and shot special each and every day for $5!! Seagram’s 7 and a beer…how could anyone go wrong?