Wow, as if all the beatings and pepper spray wasn’t enough. No, I’m not referring to Occupy Wall St., but rather Black and Blue Friday. The numbers showed that the social unrest and midnight insanity paid off…sales were up almost 7% over 2010 levels. Must be because the US economy is doing so well (huh???).
“Black Friday,” the day after Thanksgiving, in the 1960s became known as the point when merchants turn a profit or operate “in the black.” Later, retailers began marketing it as the start of the holiday shopping season with earlier store hours and deep discounts of up to 70 percent off.
It’s since become the busiest shopping day of the year. This past weekend, “Black Friday” sales were $11.4 billion, up 7 percent, or nearly $1 billion from the same day last year, according to a report by ShopperTrak, which gathers data from 25,000 outlets across the country. It was the largest amount ever spent on that day.
But “Black Friday” has been a blessing and a curse: In recent years, it’s become so popular that it’s known for its big crowds, long lines, and even disorder and violence among some shoppers.
“Black Friday has become a victim of its own success,” says Adamson, the branding expert. “It has been successful to the point where it has created the opportunity that if you don’t want to deal with the madness, come out on Tuesday or some other day.” – LIBN
Now that we’ve had a couple days to lick our wounds and sedate, we have the much calmer “Cyber Monday.” Sure, you could consider sending a virus or trojan to some people to deter them from logging in and crashing the sites you want to patronize, but I think overall we’ll be a bit less animalistic today.
“Cyber Monday” was coined in 2005 when a retail trade group noticed a spike in online sales on the Monday after Thanksgiving when people returned to their work computers and shopped. While more people now have Internet access at home, retailers still offer discounts and other online promotions for the day started by Shop.org, part of The National Retail Federation.
The day has grown increasingly popular. Last year, it was the busiest online shopping day ever, with sales of more than $1 billion, according to research firm ComScore Inc.
During this week’s “Cyber Monday,” the NRF says nearly 80 percent of retailers plan to offer special promotions. And a record 122.9 million of Americans are expected to shop on the day, up from 106.9 million who shopped on “Cyber Monday” last year, according to a survey conducted for Shop.org. – LIBN
Shop.org, among others, has set up a base of operations for the occasion…http://www.cybermonday.com/. There are a ton of sites that are offering great deals today, and all accessible from the comfort of your home, office, or mobile device. LadyandtheBlog.com has you covered, too…here are a some of the best deals.
Do you plan of doing some online shopping today? Did you brave the mayhem on Friday? Did you help the little guy on “Small Business Saturday?” Whatever you do, happy hunting. And please, practice safe sale.