Home Food & Drink It’s National Dive Bar Day!

It’s National Dive Bar Day!

by Bill Sweeney

Seagram's 7 toast

Dive Bars Baby

Dive bars are an American tradition, where long-lasting memories are created, where people-watching is imperative, and where the greatest stories and a come-as-you-are attitude live. It’s a sense of place, freedom, and community that drives the dive. It also helps that they tend to be pretty no-frills and reasonable in price. Seagram’s 7 Crown announced that they are raising a glass to dive bars everywhere by marking the first official National Dive Bar Day, fittingly taking place on July 7th, 2018 – in celebration of the quintessential Dive Bar drink, the 7&7.

To help save Dive Bars everywhere, Seagram’s 7 Crown is also supporting the National Trust for Historic Preservation, a nonprofit organization that protects America’s historic places, that represents our diverse cultural experiences. Seagram’s 7 Crown will donate $25,000 to the organization to support the recognition of historic Dive Bars across the U.S.

Seagram's 7 and a beer

Seagram’s 7

Seagram’s 7 Crown is a blended American whiskey at 25% straight whiskey and 75% neutral grain. This blend makes it affordable, easy to mix with, and really a great product for getting down on National Dive Bar Day. Straight, on the rocks, shot and a beer. It really doesn’t matter! Maybe you can try your hand with this classic below to really get yourself right on this festive holiday.

Seagram's 7 and a beer special dive bar day

Recipe for a 7&7 

What You Need:

  • 1.5 oz. Seagram’s 7 Crown
  • 5 oz. 7UP
  • Slice of lime


  1. Add Seagram’s 7 Crown Blended Whiskey and 7UP to a highball glass with ice.
  2. Stir well and garnish with lime slice.

Rudy's Bar Hell's Kitchen

Rudy’s Bar in NYC

In celebration of this great day, I headed down to a New York City dive bar institution! Rudy’s Bar in Hell’s Kitchen is a mainstay for over 100 years. Free hot dogs, stiff cheap drinks, and a beer and shot special each and every day for $5!! Seagram’s 7 and a beer…how could anyone go wrong?

Seagram's 7 and a beer special at RudysRudy's Bar Hell's Kitchen kitchen

Find Out More

Check out more online at Seagrams7.com, Facebook, Instagram or search #NationalDiveBarDay. Cheers!!!

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It’s National Dive Bar Day! was last modified: July 7th, 2018 by Bill Sweeney

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Stacie July 9, 2018 - 6:21 AM

Well, this is just about the best day ever. There’s nothing quite like visiting a dive bar. There’s an atmosphere about them that you just can’t replicate anywhere else.

Vera Sweeney July 9, 2018 - 11:11 AM

One can always find someone in common or something that catches their eye in a dive bar. Some of life’s most fun memories come from stepping into a dive bar! I like a well-made 7&7, just as much as the next person!

Annemarie LeBlanc July 9, 2018 - 1:40 PM

Dive bars FTW! Dive bars is where you can leave all your pretentions at the door and just sit, drink and enjoy the laid back vibe. The Seagram’s 7 would be perfect to celebrate the day.

Jeanine July 9, 2018 - 4:30 PM

What an interesting day. I’ve never been to a dive bar myself but think it would be a lot of fun to visit a few and see what its like! I don’t drink though so it may not be as much fun for me!

robin rue July 9, 2018 - 4:42 PM

Dive bars are seriously the best. I live in a small town FULL of them and I love each and every one.

Karen Morse July 9, 2018 - 8:20 PM

I think that’s such an awesome thing to do! These bars are a part of our culture and who we are and it would be nice to see them last!

Peter July 9, 2018 - 9:38 PM

Oh I used to love dive bars. Even working on them. Thanks for the memories just what I needed

Carol Cassara July 9, 2018 - 9:42 PM

I didn’t know we had a day to celebrate Dive Bars! It’s awesome that they’re creating this day to celebrate dive bars everywhere! It’s definitely something that’s worth supporting!

Shannon Gurnee July 9, 2018 - 11:55 PM

Wait, what?? Count me in! I would love to celebrate National Dive Bar Day! Such a fun post! Thanks for sharing.

Kwi July 9, 2018 - 11:58 PM

I have two friends that just recently told me what a dive bar is. I had no idea and darn it I missed it so they could find a good one a celebrate but next year.

Toni | Boulder Locavore July 10, 2018 - 1:20 AM

That sounds like a fun celebration! I didn’t know there’s a special day to celebrate that!

katrina m gehman July 10, 2018 - 8:54 PM

This sounds awesome. i love the idea of saving the dive bars.


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