Home Fashion & Grooming New Athletic Sneaker Startup Heroyk Launches With Line Honoring Legendary Coach John Wooden

New Athletic Sneaker Startup Heroyk Launches With Line Honoring Legendary Coach John Wooden

by Bill Sweeney
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I like this…a super secretive new purveyor of kicks, and I’m loving who they decided to kick it all of with!! After two years of stealth development, an all-new athletic sneaker startup called Heroyk is announcing their official launch with the release of their debut collection: a blockbuster sneaker line honoring basketball super-legend, Coach Wooden. Nicely done I would say.

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Not-Another Startup Brand: Heroyk was built by a group of industry icons & sport legends hungry to disrupt the current market. Just a few notable names from our roster:  Hall of Fame Legend Steve Miller, former Nike innovators Ben Shaffer & Mike Friton (Mad Scientist behind 19+ sneaker patents including Nike’s self lacing Back to The Future Shoe) & Famed Harvard Professor Anita Elberse.

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All-New Proprietary Tech: Every aspect of their debut line was thoughtfully crafted to embody Wooden’s spirit, including the all-new tech we created to improve the range of motion of a sneaker, allowing athletes to cut faster and more naturally.

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Created in exclusive partnership with the Coach Wooden Estate and IMG, the debut line was artfully crafted to celebrate the lasting cultural impact Wooden had on sports & beyond as ‘the world’s greatest coach’.
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Here’s a little bit more about the brand and the shoes, along with some fresh music:

Beyond the new line Heroyk will be rolling out a major 4-week tribute campaign honoring Wooden’s 29-year career with a slew of exclusive hip hop tracks & music videos, a poetry inspired hip hop contest, a fundraiser to support under-educated children in the US, scholarly profiles on Wooden’s cultural impact across sports and more! Here’s a debut music video they’ve released today as part of the kickoff: https://vimeo.com/151550302

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How to Say Heroyk? The name was inspired by the original spelling of ‘heroic’ and is pronounced the same.

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New Athletic Sneaker Startup Heroyk Launches With Line Honoring Legendary Coach John Wooden was last modified: January 22nd, 2016 by Bill Sweeney

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