Not-Another Startup Brand: Heroyk was built by a group of industry icons & sport legends hungry to disrupt the current market. Just a few notable names from our roster: Hall of Fame Legend Steve Miller, former Nike innovators Ben Shaffer & Mike Friton (Mad Scientist behind 19+ sneaker patents including Nike’s self lacing Back to The Future Shoe) & Famed Harvard Professor Anita Elberse.
All-New Proprietary Tech: Every aspect of their debut line was thoughtfully crafted to embody Wooden’s spirit, including the all-new tech we created to improve the range of motion of a sneaker, allowing athletes to cut faster and more naturally.
Here’s a little bit more about the brand and the shoes, along with some fresh music:
How to Say Heroyk? The name was inspired by the original spelling of ‘heroic’ and is pronounced the same.
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