Home Tech & Appliances Recapture Your Audience with Google Remarketing in MailChimp

Recapture Your Audience with Google Remarketing in MailChimp

by Bill Sweeney
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Getting the word out to customers is so important, no matter what business you are in. Be it eCommerce, plumbing, consulting, food delivery, or blogging, you just have to figure out how to get your message out in the best and most efficient way. Sometimes however, no matter how hard you try, you just can’t get those customers to act right away. I struggle with it each and every day. It can be frustrating as anything, right? I mean, 97% of people who visit an online store for the first time leave without buying anything!

You need a way to bring them back. The key to business, as it is with so much of life, is being smart, targeted, and persistent! One awesome way to do this is via Google Remarketing Ads, especially now one of my favorite companies, MailChimp, offers Google Re-Marketing!! I’m so pleased to spread the word and create this post on behalf of MailChimp.

What is Re-Marketing?

Remarketing- also know as retargeting – lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.

Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers. According to Google, combining remarketing with the other types of advertising you already do can help you sell 50% more stuff. Increased sales and ROI means a better bottom line for you. That means you can eat, you know what I mean?

Remarketing ads make it easy to create ways for people to easily come back to your site, and hopefully do some buying on their second or third visit. Remarketing ads work with other MailChimp channels to help you grow your business. Once you get the hang of it, it will seem like second nature.

What is MailChimp?

I love MailChimp. I’ve used it for years (they’ve been around since 2001) and they have always been the best at keeping my emails on point. I mean, it’s good to be with a company that’s at the top of their game, right? MailChimp is the world’s largest marketing automation platform. Over 16 million customers use MailChimp to reach their customers and grow their business, and Remarketing via Google, along with ad campaigns on Facebook and Instagram are new ways to do it!!

MailChimp does it all, really. Small, medium, and large businesses now have a number of great ways to work with MailChimp to build their brand. Building your business and your brand is key and constant. The more work you put in and the more angles you approach your customers, the better. Email Marketing, Facebook Ads, Instagram Ads, pop-ups, and Web Remarketing all have to be on the table, and why not get the help of MailChimp to organize and do all of that. Drive that traffic, baby!!

Why Use MailChimp?

MailChimp has a simple mission, and that’s to build features that make marketing easy and affordable for small businesses. I know it and I’ve benefitted time and time again from that mission.

MailChimp offers you so many ways to get people to notice you, all in one easy-to-use space. Then, if someone leaves without buying, you can retarget them with an ad. Once they make a purchase, send them a welcome or first-purchase automation to keep them engaged. Keep them around and interested. It may seem complex, but MailChimp makes it a cinch. In just 2 clicks, you can set up a campaign that reminds people of the products they left behind right when they’re ready to buy. Done and done.

The best part of all…all that juice comes to you at no extra costs, so you pay the same as you would directly through Google, Facebook, and Instagram. That’s sick, I mean it’s a no-brainer. MailChimp is there to help you connect and stay connected to all of those customers you love. If you want to take your business to the next level and really get serious about success, then checking out all that MailChimp has to offer should be your first step.

It feels good to get it all done. Feels real good.

To find out more about all the MailChimp offers, please check out:

This is a sponsored post written by me on behalf of MailChimp.

Recapture Your Audience with Google Remarketing in MailChimp was last modified: October 3rd, 2017 by Bill Sweeney

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Carol Cassara September 29, 2017 - 7:59 PM

It sounds so awesome! I’m sure it’s going to make any blogger’s life easier. I’ve never tried mailchimp before but I’m totally willing to do so.

Jocelyn @ Hip Mama's Place September 29, 2017 - 8:29 PM

That’s pretty amazing! I love how easy it makes life for us. It has a lot of really cool features that I could use! Thanks for sharing your experience with mailchimp!

Theresa September 29, 2017 - 11:19 PM

I think MailChimp is such a great service! Having the proper marketing tools is so important in this ever growing digital age.

Annemarie LeBlanc September 30, 2017 - 5:18 AM

Mailchimp is fantastic. I have been using it for a while now and I am very happy with the results. Will definitely recommend to others. Don’t take my word for it. Try it and see!

Our Family World September 30, 2017 - 6:20 AM

I will have to check on this. I need to keep my numbers up and what other way to do it but to keep my readers updated through Mailchimp. Thanks for the review.

Kiwi October 2, 2017 - 6:21 AM

Oh so that the name of it when you see ads from a site that you been to before over and over. I didnt know it was called retargeting but its definitely a great tool for all of those with an online ecommerce site.


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